The 1st Annual Santa Barbara Wedding Industry Summit 2018

summit collage2revisedOn Tuesday, October 16, 2018, an entire industry came together in the Santa Barbara region for the first ever State of the Santa Barbara Wedding Industry Fireside Summit  “Define. Design. Evolve.”

The event, which was sold out 3 months in advance, was described as “the leading industry event of our area of all time”.  After 20 years in the Santa Barbara wedding industry as an event planner, trainer and speaker, I witnessed many, many changes over the years, but none so rapid and dramatic as the last 5-7 years.  And what was happening on a national level was compounded ten fold in the unique niche of the American Riviera:  Santa Barbara, CA with the recent Thomas Fire and Flood , plus the challenges in our area with private estates hosting events.  After observing numerous industry social media groups’ conversations, I noticed there was an incredible opportunity to help colleagues define what was going on so they could custom design a plan best for them, and most importantly:  evolve.   In order to evolve, however, a foundation of understanding had to happen. Continue reading “The 1st Annual Santa Barbara Wedding Industry Summit 2018”