Entrepreneur/Creative Attorney Annette Stepanian Answers Your Most Pressing Questions

adobe-spark-post(118)As part of our series of complimentary support for special event and hospitality professionals this week, Attorney Ms. Annette Stepanian agreed to answer some of the  most pressing questions for the Santa Barbara and Ventura, CA industry.

You can get to know her more on her Website (she offers some incredible services as well as blogs and podcasts) or follow her on Instagram. Continue reading “Entrepreneur/Creative Attorney Annette Stepanian Answers Your Most Pressing Questions”

Summary of our Complimentary “Live Feed” Instagram Session 1

90158311_10158149623308307_4403381212672950272_nToday’s first session at 2pm PST was what I call a “Band Aid” session.  Priorities. It’s the first of a series of complimentary virtual  sessions I’m offering this week on my Instagram and Facebook “live” feeds addressing the hospitality industry and COVID19.

Below are the highlights/nuggets of what I presented today : Continue reading “Summary of our Complimentary “Live Feed” Instagram Session 1″

Immediate Relevant & Complimentary Community Support For the Special Event & Hospitality Partner

The following appeared in a newsletter that we  sent Sunday, March 15th in response to COVID19’s deepening impact on our world and our industry.

love people silhouettes letters

Finally, something that will encourage community-building interaction, provides complimentary revenue-support &  top business tips during a critical down time, plus provides the current social distancing necessary, and….
won’t get cancelled! Continue reading “Immediate Relevant & Complimentary Community Support For the Special Event & Hospitality Partner”

Leadership Series | On Praise: Better Ways to Motivate Your Team

woman holding donut with sprinkles

Motivation is not something you do to others.   Whether or not a person chooses to feel motivated is up to them.   That said, unless a leader creates the environment that team members can be motivated, it’s not likely they will choose to be motivated.

Not one person can argue that 1) praise is a positive thing, 2) people like to hear it, and 3) people need to hear it, especially in work.  But did you know that praise- even if well-intentioned- is given without genuine authenticity and used as an opportunity to connect can actually backfire? Continue reading “Leadership Series | On Praise: Better Ways to Motivate Your Team”

We need to talk. Thank You Notes May Be More Than You Think They Are

adobe-spark-post(87)We need to talk.  Thank you notes are not only not dead, they are more essential than ever.  If you think it’s just “not necessary”, or that they are “outdated”,  “too formal”, are a form of snobbery or worse:  “take too much time”,  then you are contributing directly to the world’s increasing lack of grace, malaise, misunderstandings and cry for connection.   Plus it is ultimately a statement about you to all around you.   Sound a bit too dramatic?  Think again and wake up.

Thank you notes are classy and indicate manners.  But you didn’t click on that link to read about the obvious, so let’s go a bit deeper.  Continue reading “We need to talk. Thank You Notes May Be More Than You Think They Are”

Top Economical Ways To Maximize New & Repeat Business During the Predicted Wedding Downspend Late 2019 | New Series: Part 1

88192DF8-B7C8-4498-BAC7-A52498D010C1In case you missed it, it’s all over the news:  economists are stating that a serious recession is about to hit us towards the latter part of this year, predicting people will be losing jobs, homes and more.  Even wedding economists have been forewarning wedding businesses of this potential shift.

Whether or not it actually comes to pass, statistics have proven that with these kind of predictions, people tend to panic and pull back significantly on their spending, even if out of fear alone.   Wedding businesses are likely to experience some collateral damage of this economic prediction whether it comes true or not.  So practicing value-aware marketing and advertising never goes out of vogue, and is a sage way to invest your hard-earned income for your creative business marketing plan.   After all, late 2019 is when we traditionally start marketing hard to get those 2020 event bookings.  Continue reading “Top Economical Ways To Maximize New & Repeat Business During the Predicted Wedding Downspend Late 2019 | New Series: Part 1”

When Mistakes Are Made in Creative Business: To Refund or Not to Refund… Or To Rebuild a Relationship

IMG_2105
Photo: Tim Halberg

The mark of a great leader (or company) is not in that they never make mistakes or fall short in customer’s eyes from time to time, but in how they handle the dissatisfaction of their customers in reconciling the relationship and not necessarily just the issue.  It also involves incredible integrity and ethics to admit to having made the mistake (true industry leaders do not try and cover up mistakes) and then most importantly:  seeking to make everything right.  Continue reading “When Mistakes Are Made in Creative Business: To Refund or Not to Refund… Or To Rebuild a Relationship”