2019/2020 Santa Barbara Wedding & Hospitality Industry Mastermind Summit Featured Speakers


Introducing our featured expert speakers for the Santa Barbara Wedding & Hospitality Mastermind Summit Tuesday, 3.3.20 from 9am-8pm at the iconic Music Academy of the West:

~~~Main Keynote & Workshop Coach Liene Stevens of Think Splendid.  

Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, and behavioral psychology expert helping bridal, retail, and hospitality brands leverage the $298 billion wedding market. Named by Special Events magazine as one of “12 Young Professionals to Watch,” her research on the millennial generation is currently taught in the MBA curriculum at three top-tier US universities and cited in multiple scientific and academic journals, including the African Journal of Hospitality, Tourism, and Leisure.

Liene’s past life includes strategic development for NGOs and government institutions around the world, as well as producing events for NGOs, corporations, and running her own event consulting firm. She is also the founder of Splendid Insights, the leading wedding market research firm, as well as the co-founder of Form+Function, which provides professional-grade, legally compliant human resources materials for companies with less than 100 employees. Form+Function was acquired in 2013.

Respected for her discretion and no-nonsense advice, Liene works behind the scenes with wedding brands around the world, helping them increase profitability, market share, and shareholder value. She has personally trained thousands of wedding and hospitality professionals and her classes are described as “incredibly comprehensive, approachable, and great fun.”

Liene is frequently interviewed on the business of weddings and her expertise has been featured in hundreds of media outlets including The New York Times, Forbes, Vogue, CNN, Reuters, and The Wall Street Journal. She has served on the Board of Directors for the New York Metro chapter of the International Live Events Association (ILEA) and on the Advisory Board for the Wedding and Event Institute. In addition, Liene is the author of two books: Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today’s World and Luxe Love: Marketing and Selling Luxury Weddings.

For more information visit ThinkSplendid.com

~~~Attorney Jonathan Fraser Light of Light Gabler Law Firm Mr. Light will address 1) Important considerations in hiring interns  2) Is it slander or free speech in online reviews and when to respond  3) the difference between retainer and deposit — what to use and when in contracts

Jon Light has over 30 years of employment law experience and has been named multiple times as one of Southern California’s “SuperLawyers” by Los Angeles Magazine. Jon and his LightGabler team consult with over 1,500 companies throughout California regarding their day-to-day employment law needs. Jon has successful jury and court trial, appellate, Labor Commission and arbitration results in claims involving wrongful termination, discrimination, harassment and class action. He has also testified in court as an expert on wage and hour issues. Beyond frequently lecturing to business groups and civic organizations on employment issues, Jon serves the community where he lives and works, as is evident by his past or present participation in the following organizations:  CSUCI Business School Advisory Council; Ventura County Fair Political Practices Commission (Member); Ventura County Bar Association (Past President); Volunteer Legal Services; Footworks Youth Ballet; the Ventura County Boy Scout Council; Newbury Park High School Mock Trial team; and Camarillo Academic Olympics. He is also a Life Member of the National Eagle Scout Association. Jon graduated from the UCLA School of Law as a member of the Law Review. He is the author of the award-winning book, The Cultural Encyclopedia of Baseball. He lives in Camarillo with his wife of 35 years, Angela. Their 28-year-old twin daughters live on the east coast after attending Yale and Georgetown.

For more information, visit LightGablerLaw.com

~~Mike Adams, Photographer, Artist, Speaker  Do Shit That Matters“. Why sugar coat it? Mike delivers a hilarious and profound reminder to all of us creatives about why we are really do what we do, what’s important… including the fact you’re never too old to re-invent yourself. From Mike:


“I photograph and paint so that

I see differently.

If I see differently, I live differently.

Life is fast. Life is chaotic, especially in the middle of the village. You blink and your kids are driving. You blink again and you’re at their wedding.

Like the great American philosopher Ferris Buehler said: “Life is fast. If you don’t stop and look around, you might miss it.”

That’s why I photograph. That’s why I paint. I don’t want to miss it. I don’t want to get to the end of my life having never really lived. I don’t want to be Ivan Ilyich. I don’t want my Peggy Lee Is That All There Is moment. I want the beauty of life. I want the rapture of the ordinary.”

For more information on Mike, visit his Website: MikeAdamsArt.com or MikeAdamsWriter.com

~~~ Christina Guevara, Registered Investment Advisor with TransAmerica Financial Services

Ms. Christina Guevara will be addressing top tips on retirement and investing for creative businesses whose income depends on seasonal fluctuations at the The State of the Santa Barbara Wedding Industry Summit 2019. It is not impossible, and Ms. Guevara will share with us how- and maybe even embrace how planning for the future is the ultimate freedom and success.

Ms. Guevara holds over 16+ years in the finance industry. Currently a registered investment advisor with Transamerica Financial Advisors, Inc, she has accrued 16 years of practice in the financial advisory industry. Guevara has Series 63 and Series 65 licenses, qualifying her as both a securities agent and an investment advisor representative. Guevara can work with customers based out of California. Her career trajectory has included roles at Ats, Lopez, Towe, Zuniga And Associates, Wfg, Wgs, Cmg & Associates, Rental Property, Investment Advisors International, Inc, Dc Capital Partners Inc, Transamerica Financial Advisors, Inc, Gvz & Associates.

Book your Summit PassRead more about the event & agenda


Founder/Producer of the Santa Barbara Wedding Summit Kerry Lee Doehr is also the CEO for Engaging Inspiration, a consultancy for leadership, customer experience, communications and education for the special event and hospitality industry.  It is a sister division to one of Santa Barbara’s most long-standing wedding planning businesses Santa Barbara Wine Country Weddings & Events.

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